Roles: Creative Director/Producer, Photographer
MEXICO ROSA MEXICANO KIT
The 2021 Mexico Away kit is representative of the light and fire inside every El Tri fan’s heart. The colorful threads of fabric that weave across the kit symbolize the intricate bond shared by all Mexican supporters. The creative direction for this campaign centered around the glowing Rose light, symbolic of the spirit and bond of each fan. Even in darkness, these fans are never alone, an ode to the campaign's tagline; Solos, Jamas!
