Soccer isn’t just a game; it’s a global phenomenon that brings people together and sparks passion all over the world. The Copa America, one of the oldest and most prestigious tournaments in the sport, made a thrilling return to the United States in the summer of 2024. This event was not just a celebration of soccer; it was a vital stepping stone to the eagerly awaited 2026 World Cup, adding even more energy to the growing soccer culture in the U.S.
Recognizing this moment, Shoe Palace aimed to dive headfirst into uncharted territory - the soccer world. Through our striking visuals and compelling storytelling, we highlighted the cultural significance of Copa America and the rich heritage of Latino fans, all while boosting both in-store and online sales of soccer apparel.
This creative initiative marked a significant milestone, positioning Shoe Palace as a key player in the soccer market for the very first time in the company's history.
Brand: Shoe Palace & Adidas
Role: Creative Director, Creative Producer, Art Direction
La Tiendita
An IRL experience celebrating futbol culture inside of Shoe Palace in Melrose.
