Brand: Shoe Palace
Role: Art Director + Video Content







Craftsmanship, quality, and tradition – values that define both the Jordan Brand and Esquivel Shoes




Step into the world of shoe design as we embark on a visit to the esteemed studio of George Esquivel, a renowned craftsman, and shoe designer based in Downtown Los Angeles. Together, we unveil the highly anticipated Air Jordan 3 Cool Grey's, a collaboration that beautifully combines craftsmanship, quality, and tradition – values that define both the Jordan Brand and Esquivel Shoes.