NICE KICKS presents the NEW BALANCE x AMOEBA CAPSULE
Nice Kicks' mission from inception was to be a location where fashion, music and art could all coexist. Their collaboration with Amoeba Music and New Balance celebrates that original objective. The centerpiece of the Nice Kicks x Amoeba Music x New Balance capsule collection is a pair of New Balance 992 sneakers. Each pair features a color scheme that honors the logo, design, and signage of the historic music retailer.
The team shot on locational the Amoeba location in San Francisco in order to capture the true essence of this capsule. With unique access to a wide range of visual backdrops from inside the store, we were able to tell the story of how music, culture and cool inspired the collection.