This collaboration with Amoeba Music and New Balance celebrates Nice Kick's mission to be a location where fashion, music and art could all coexist. The centerpiece of the Nice Kicks x Amoeba Music x New Balance capsule collection is a pair of New Balance 992 sneakers. Each pair features a color scheme that honors the logo, design, and signage of the historic music retailer.
The team shot on locational at Amoeba San Francisco in order to capture the true essence of this capsule. With unique access to a wide range of visual backdrops from inside the store, we were able to tell the story of how this collection was inspired by music, culture and cool.