ADIDAS FOOTBALL presents 'EL TRAFICO'

Ahead of the infamous “El Trafico” match – where Los Angeles rivals LA Galaxy and LAFC will meet for their annual intercity contest – adidas is releasing a brand film that celebrates the beautiful differences that make up LA's vibrant Latin American communities. Through inspiring narration and striking imagery, the short film shows how these cultures, though distinctive, come together through the tradition and competition of fútbol. Told through the voices of the fans themselves, the film shows how these communities have not only shaped, but been shaped by, the sport of soccer. Far beyond the city limits of Los Angeles, these fans carry a sense of pride for their countries, backgrounds, values and traditions – showing how, for many, fútbol has become a way of life.