EL TRAFICO

Ahead of the Angeleno derby– where the LA Galaxy and LAFC will meet for their annual intercity contest – Adidas released a brand film that celebrates the beautiful differences that make up LA's vibrant Latin American communities. Through inspiring narration and striking imagery, the short film shows how these cultures, though distinctive, come together through the tradition and competition of fútbol. Told through the voices of the fans themselves, the film shows how these communities have shaped and been shaped by the sport of soccer. Far beyond the city limits of Los Angeles, these fans carry a sense of pride for their native countries, cultural heritage, values and traditions – showing how, for many, fútbol is a way of life.